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Marketing

Prove what works in marketing

Trace revenue back to the campaigns that created it.

Talk to our Brisbane team (07) 2113 3633
Platforms we use
Problem 01

“We can’t tell which campaigns bring revenue”

Marketing reports clicks and opens, sales reports closed deals, and nobody can connect the two.

How we fix it

Marketing ROI tracking

  • Source and campaign attribution on every lead
  • Cost, pipeline and revenue by campaign
  • First-touch, last-touch and multi-touch views
Problem 02

“Marketing and sales argue about lead quality”

Marketing says it delivered hundreds of leads, and sales says they were all rubbish.

How we fix it

Closed-loop lead reporting

  • Shared lead stages and qualification rules
  • Lead-to-customer conversion by source
  • Lost-reason reporting fed back to marketing

What changes for your team

Smarter budgets

One version of the truth

Better leads

A seat at the table

Common questions

Can you include ad spend from Google and Meta?

Yes. We can bring ad spend and results from Google Ads, Meta and LinkedIn into your reporting alongside CRM pipeline and revenue.

Which reporting tools do you use?

We use the reporting built into your CRM and, for deeper analysis, Power BI or Zoho Analytics.

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